Cloud applications will offer users a streamlined experience through a shared Identity Management system for web SSO (Single Sign-on) that also secures SaaS applications for corporate users.
Having to repeatedly supply common data like username, password, credit card details and so forth is e-business ‘friction’ that all online organizations struggle with.
Digital Identity initiatives such as Open ID have emerged to overcome this challenge through a single Internet-wide naming system, so that web sites need only access this one user identifier to log them in.
