Identity Management

 Cloud applications will offer users a streamlined experience through a shared Identity Management system for web SSO (Single Sign-on) that also secures SaaS applications for corporate users. 

Having to repeatedly supply common data like username, password, credit card details and so forth is e-business ‘friction’ that all online organizations struggle with.

Digital Identity initiatives such as Open ID have emerged to overcome this challenge through a single Internet-wide naming system, so that web sites need only access this one user identifier to log them in.

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